Anthropologie Moodboards

I created two moodboards for Anthropologie which centered around two personas: The Optimist and The Collector. I researched what made each woman tick and took into account everything from color and texture, to what design era they hailed from. This presentation showcases the finished moodboards, as well as the decisions that went into putting them together. I also hand made booklets of fabric swatches that matched each persona.

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